Marketing Plan for PhysicianOffice Software
Number of pages:
13
ABSTRACT:
A 13 page marketing plan for management and billing software designed for physicians' private practice offices. The health care industry continues to writhe through its evolution away from the structure in which it has operated for more than a half century. As it continues to change and evolve, former opportunities decline and new ones arise. One of those new opportunities is as a software provider for physicians' administrative duties ranging from managing patient records to providing full office administration. PhysicianOffice is a company operating in that area and can bring immense benefit to its customers. Includes industry analysis, marketing mix discussion, budgets and timeline. Bibliography lists 7 sources.
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File: CC6_KSmktgPlPhysOff.rtf
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